Amazon introduced three new Kindle e-readers - the Kindle, the Kindle Touch, and the Kindle Touch 3G. All three new models of the Kindle e-reader are smaller, lighter, and less expensive than previous models, starting at $79, $99, and $149 respectively. Not to be outdone by the Barnes & Noble NOOK Color and Apple's iPad, Amazon also jumped into the tablet business, debuting the Kindle Fire, a new Android-based, 7-inch Kindle tablet that will allow users to watch movies and TV shows, listen to music, read Kindle books and magazines, download Android apps, and more, with integrated access to Amazon's numerous digital media services.

"We've now reached the magical two-digit price point for Kindle - twice: the new Kindle and Kindle Touch are only $79 and $99. Kindle Touch 3G is the new top of the line e-reader with free 3G - no monthly fees or annual contracts - and is only $149," said Jeff Bezos, Amazon.com Founder and CEO. "Kindle Fire brings together all of the things we've been working on at Amazon for over 15 years into a single, fully-integrated service for customers. With Kindle Fire, you have instant access to all the content, free storage in the Amazon Cloud, the convenience of Amazon Whispersync, our revolutionary cloud-accelerated web browser, the speed and power of a state-of-the-art dual-core processor, a vibrant touch display with 16 million colors in high resolution, and a light 14.6 ounce design that's easy to hold with one hand - all for only $199. We're offering premium products, and we're doing it at non-premium prices."

Kindle
The new $79 Kindle is 30 percent lighter, 18 percent smaller, and has page turns that are now 10 percent faster than previous models. The new device also features the familiar 6-inch E Ink display. The $79 model is Wi-Fi only, with Special Offers and Sponsored Screen Savers that display when the user is not reading. A new Kindle without Special Offers is also available for $109. Both versions are available now.

Kindle Touch
Starting at $99, the Kindle Touch features a touchscreen 6-inch E Ink display, built in Wi-Fi, and can hold 3,000 books. The $99 model is Wi-Fi only, with Special Offers and Sponsored Screen Savers that display when the user is not reading. A new Kindle Touch without Special Offers is also available for $139. The Kindle Touch is available now for pre-order in the U.S., and will ship November 21st.

Kindle Touch 3G
The Kindle Touch 3G starts at $149, features a touch screen 6-inch E Ink touchscreen display, built in Wi-Fi, and comes with Kindle's free 3G connection, with no monthly fee or annual contract, making it easy download books anytime, anywhere in over 100 countries. The Kindle Touch 3G is available to customers in the U.S. for pre-order, and will ship November 21st. The $149 model comes with Special Offers and Sponsored Screen Savers that display when the user is not reading. A new Kindle Touch 3G without Special Offers is also available for $189.

Kindle Fire
At only $199, the 7-inch, Android-based Kindle Fire tablet offers users access to over 18 million movies, TV shows, songs, magazines, and books, plus thousands of apps from the Amazon Appstore, which are Amazon-tested on the Kindle Fire to ensure their quality. Kindle Fire also features web browsing with Amazon's new Amazon Silk Cloud-Accelerated Web browser, free cloud storage for all of your Amazon content, a 16 million color high resolution LCD touchscreen with extra-wide viewing angles, a dual-core processor, and instant streaming of over 10,000 popular movies and TV shows for Amazon Prime members. U.S. customers can pre-order Kindle Fire now, with an expected shipping date of November 15th.