The Apple team took to the stage today at the Bill Graham Civic Auditorium in San Francisco, to announce several new products. Apple watchOS 2 and new accessories for the Apple Watch were debuted, as well as the much anticipated iPad Pro.
The iPad Pro, the latest addition to the iPad line, features a 12.9-inch Retina display with 5.6 million pixels, as well as the company’s new 64-bit A9X chip. The new device also features 802.11ac Wi-Fi with MIMO technology, LTE, a 10-hour battery life, iOS 9, and will have two exclusive optional accessories designed just for it – Apple’s new Smart Keyboard and the Apple Pencil.
“iPad Pro is the most advanced and powerful iPad we have ever made. Its beautiful and large 12.9-inch Retina display has 5.6 million pixels and provides an immersive experience for content and apps. The iPad Pro is far and away the fastest iOS device we have ever made — its A9X chip beats most portable PCs in both CPU and graphics tasks, but is thin and light enough to hold all day,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The innovative Apple Pencil and new Smart Keyboard enable users to customize their iPad Pro experience to the particular apps they use and the work they do, making iPad Pro ideal for everything from professional productivity to advanced 3D design.”
The new iPad Pro starts at $799 for the 32GB with Wi-Fi model and $1,079 for a 128GB Wi-Fi + Cellular model. The Apple Pencil will be priced at $99, and the Smart Keyboard will be priced at $169. New polyurethane iPad Pro Smart Covers will also be available for $59, and iPad Pro Silicone Cases will be available for $79. The new iPad Pro and its accessories will be available in November.
The iPhone 6s and 6s Plus also made their debuts today, packed with new features, and being touted as the most advanced smartphones on the market. The new iPhone 6s features iOS9, 3D Touch, which senses force to enable new ways to access features and interact with content, a Retina HD display, Apple’s new 64-bit A9 chip, new 12-megapixel iSight and 5-megapixel FaceTime HD cameras, Touch ID, LTE, and Wi-Fi.
“The only thing that has changed with iPhone 6s and iPhone 6s Plus is everything — 3D Touch lets users interact with iPhone in entirely new and fun ways, and the innovative Live Photos brings your pictures to life,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “These are the most advanced iPhones ever, with 7000 series aluminum, ion-strengthened glass, the new 64-bit A9 chip, 12-megapixel iSight and 5-megapixel FaceTime HD cameras, faster Touch ID, LTE and Wi-Fi. Customers are going to love them.”
The iPhone 6s will be available on September 25th, with pre-orders beginning Saturday, September 12th. Prices start at $199. Customers in the U.S. can also opt for Apple’s new iPhone Upgrade Program, which will be available in Apple retail stores, with monthly payments starting at $32.
Apple also announced an all-new version of the Apple TV, featuring apps built for the television. The new Apple TV also comes with Siri, allowing users to search with their voice instead of typing with their remote. Other new features include the ability to search for content, such as TV shows and movies, across multiple providers simultaneously.
Apple TV also features the new tvOS operating system, which is based on Apple’s iOS, a new remote with a glass touchpad that simplifies how users select, scroll and navigate through their favorite content, as well as games and other apps that have never been available on the TV until now.
“There has been so much innovation in entertainment and programming through iOS apps, we want to bring that same excitement to the television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Apps make the TV experience even more compelling for viewers and we think apps represent the future of TV.”
The new Apple TV will be available at the end of October starting at $149 for a 32GB model and $199 for the 64GB model.